Web analytics is evaluating the health and productivity of an online presence. Your online presence includes your website, your advertising, and any blogs, forum posts or web pages that mention you or otherwise link to your site. If your website affects your revenue in any way, then you must use some form of web analytics. Anything else is equivalent to driving blind.
The value of analytics is not just in the measurement of the data but also in the ability to act on the results. KPIs should drive action. Every KPI we measure should correspond to action. To create an effective web analytics strategy
