Today a significant number of web analytics tools are available. Some web hosts offer a basic hosted web analytics service that lets you log in to get a basic report of your web traffic. There are several web analytics services as well as software that can you run yourself. Google offers a free service called Google Analytics.
To optimize your online marketing and publicity campaigns, you need to know about the online visitor behavior.
Intelligent Web Analytics is the critical solution for advanced traffic analysis, where you are able to segment your traffic, to better understand a granular level of different traffic streams.
We have heard the experts out there say this time and time again, if you can’t measure it you can’t improve it, yet companies still try and take the shortcut route, placing the role of analytics into the lap of one of their employees who already have too much to do.